Dana Guy

Dana Guy, Executive Director

Dana Guy (she/her) provides strategic leadership to PEPS and cultivates our mission, vision, values, and commitment to racial equity. She oversees programming, fundraising and operations, and fosters an inclusive and supportive organizational culture. Dana is a strong believer in the power of social connection, leads with passion for equity and is a champion for learning and growth.

After participating in a PEPS Group and then volunteering as a group leader, Dana came to work for PEPS in 2011 as the Communications Manager. When growth from marketing overwhelmed systems, she led PEPS through a digital transformation - moving the organization from ad hoc processes and outdated platforms to supported and integrated technology that allows PEPS to plan, forecast, and respond to parents more effectively.

Since then Dana has played various roles, including Director of Operations and Communications, Deputy Director and Acting Executive Director. She’s worked on high-impact initiatives including restructuring staff to create more effective connection with communities, implementing a flexible pricing model to increase access to PEPS and orchestrating staff input into a new strategic direction. Dana played a key role in strengthening our organizational culture through learning, connection and developing supportive and equitable policies.

Before joining PEPS, Dana served as the Public Information Officer for Seattle Fire Department, acting as the spokesperson for fire and medical emergencies throughout the city 24-7 and responding to nearly 5,000 media inquires per year. Prior to that she was the Communications Manager at Mammoth Mountain Ski Area in California where she oversaw PR, internal and external communications and satellite broadcast operations for two ski areas, four hotels, a cross country ski center, golf course and special events. At Mammoth Dana advocated for and executed successful launch of the ''Live from Mammoth'' initiative, which doubled television coverage of the resort through installation of on-mountain satellite broadcast technology.

Outside of PEPS:Dana lives in Kirkland and enjoys spending time outside hiking, biking and camping with her family and friends. She serves on the Board of Directors for the Service Board (tSB), a youth-led organization committed to equity that provides access to outdoor adventures, social and environmental justice learning, mentorship and community building to Seattle area youth.

Learn more about other PEPS staff members.